Tuesday, December 31, 2019

An Analysis Of Susan Glaspell s Trifles - 983 Words

To make it simple, a stereotype is a preconception someone makes based on gender, race, or religion that in this case is by gender, and affects women based on their expected gender roles. Women endlessly have expectations that go along with being a wife, mother, or simply a female. In Trifles by Susan Glaspell, 1955 by Alice Walker, and Girl by Jamaica Kincaid women are stereotyped by men and told to follow unwritten but expected roles such as being seen and not heard. As well as how they present themselves, their behavior, and tasks they need to perform. Women are consistently looked upon as being all the same with consistent expectations given to them by men. In Girl by Jamaica Kincaid women are assigned gender roles and if they don t follow their roles completely men consider them worthless. Women must be aware of their place and what is expected of them. As stated in Girl â€Å"This is how to hem a dress...to prevent yourself from looking like a slut I know you are so bent on be coming(Kincaid 319).† If women aren t able to sew the clothes, do the laundry, wash the dishes, clean the house, and act the way they re told their not a â€Å"real† women. There is no in between, you re either a good woman or a slut. If you can t do the tasks that men believe are crucial to a woman s role in society, it makes them nothing more than a slut. It seems as though men think not many women are capable of holding themselves to this standard. This standard of living and trying to live up toShow MoreRelatedAn Analysis Of Susan Glaspell s Trifles 1203 Words   |  5 PagesA Love Gone Bad A woman who was once full of life and happiness is now left with no joy in her life. In the play, â€Å"Trifles† by Susan Glaspell, we see how Mrs. Wright has changed over the years. We see how cheerful she was before marrying Mr. Wright. While trying to solve the murder, the author uses symbolism, conflict, and irony. The are many examples of conflict in this play. The most apparent conflict is that between the men and the women in the play. In the first parts of the investigation,Read MoreAn Analysis Of Susan Glaspell s Trifles 1056 Words   |  5 PagesIn the early 1900’s, both males and females were perceived as complete opposites of eachother. Women were considered physically weaker and morally superior to men. The gender roles during this time period were clearly demonstrated in the play â€Å"Trifles†, by Susan Glaspell. At a first glance it may seem like the play is only about the death of Mr. Wright. The play could simply be interpreted that the characters all work together to determine the murderer of Mr. Wright. The initial perception overlooksRead MoreAn Analysis Of Susan Glaspell s Trifles 1293 Words   |  6 Pagesthe history of the world. Yet, humanity’s statement to symbols goes beyond us finding meaning in innominate or non-human objects. People assign hum anity into objects, almost a part of themselves. This concept is clearly demonstrated in Susan Glaspell’s play, Trifles. The work contains many element of symbolism that make important and relieving comments on the characters of the play and the themes of the story. One of the first symbols introduced in the work, Mrs. Wright’s apron is deeply symbolicRead MoreAnalysis Of Susan Glaspell s Trifles 1307 Words   |  6 PagesIn the play â€Å"Trifles† by Susan Glaspell, she relates the title of her play to how the women in this play are treated with very little respect and authority. Mr. Wright overpowers his wife and he just does not realize that until it is to late and she kills him. The two women in this play that go into the house with the attorney and the sheriff for the investigation934 were the ones to discover the evidence of what clearly happened. The two women end up hiding the evidence from the two men to helpRead MoreAn Analysis Of Susan Glaspell s Trifles 988 Words   |  4 PagesA Heavy Conscience â€Å"Trifles† by Susan Glaspell is a short play built around the murder of John Wright. Throughout the play there are numerous entwined themes and ideas. With closer examination of Glaspell’s work it is clear that there is a far greater plot in action than just a murder. Mrs. Minnie Wright has been arrested for the murder of her husband while the investigation is active. Interestingly enough the murder is not the focused of this play. The focus is how two wives Mrs. Hale and MrsRead MoreAn Analysis Of Susan Glaspell s Trifles 1606 Words   |  7 PagesThe play Trifles written by Susan Glaspell is a mystery story of a murder that takes place in a small farming town. At the time the play was written women in the united states were still not given the opportunity to vote. It is through the mystery of this murder that we find the role of gender to be a major factor throughout the entirety of the play. In the play, we are given tandems of females and males to follow as they seek to solve the mystery of how Mrs. Wright’s husband was murdered. TheRead MoreAnalysis Of Susan Glaspell s Trifles Essay916 Words   |  4 Pagesmultiple themes that a story is trying to convey. In Susan Glaspell s, Trifles, she meticulously incorporates significant symbols that help the reader recognize and construe the depth of the significance of the jar of fruit preserves, quilt, bird, and the bird cage. Things are not always as insignificant as they appear to be, and Glaspell s play is a prime example of how important it is to read between the lines. A central theme in Glaspell s play is gender obedience, displayed seemingly by MrsRead MoreCharacter Analysis Of Susan Glaspell s Trifles 1714 Words   |  7 PagesFaulkner and Trifles written by Susan Glaspell loneliness, poverty and isolation consume the lives of the characters. Susan Glaspell’s play â€Å"Trifles† written in 1916. In this play the author’s talks of her preoccupation with culture- bound notions of gender and sex roles. Glaspell says women are considered trifles which mean they are not important to society which is carried out by men (Baym, p. 742). In Trifles written by Susan Glaspell the time is in the early 20th century. When Glaspell wrote â€Å"Trifles†Read MoreLiterary Analysis of Susan Glaspells Trifles1788 Words   |  7 PagesAn Analysis of Natures in Susan Glaspells Trifles A trifle is something that has little value or importance, and there are many seeming trifles in Susan Glaspells one-act play Trifles. The irony is that these trifles carry more weight and significance than first seems to be the case. Just as Glaspells play ultimately reveals a sympathetic nature in Mrs. Peters and Mrs. Hale, the evidence that the men investigators fail to observe, because they are blind to the things that have importanceRead MoreSusan Glaspell s Trifles 1732 Words   |  7 PagesSusan Glaspell (1876-1948) was an American-born Pulitzer Prize winning writer of both plays and fiction. Glaspell came from humble beginnings and went on to study at Drake University and the University of Chicago. Much of Glaspell s work dealt with the relationships between men and women and the negative effects they have on women. In Glaspell s play Trifles, it is revealed that the operations of patriarchy are just an illusion that men have created to make themselves feel superior to w omen

Monday, December 23, 2019

Importance of Slavery to the Caribbean Essay - 2863 Words

Importance of Slavery to the Caribbean The significance of the role played by slaves in the history of the Caribbean cannot be overemphasized. Nearly everything that defines the Caribbean today can be traced back to the advent of Africans to the sugar plantations several centuries ago. For this reason it is impossible to ignore the issue of slavery when studying the history of the Caribbean, as we are doing in this class. Through our numerous readings on the status of slaves and their treatment by the societies in which they lived, we have learned much about the sufferings and ordeals of these people. The following is an attempt to organize my own particular feelings and reactions, which I have previously posted on-line throughout the†¦show more content†¦They were constantly being tested and lived very tough lives. Only the strongest survived, as they were forced to live completely independently of colonial communities and thus had to fend for themselves. They were also hampered by their lack of women in the ear ly stages, and it was not uncommon for a group of Maroons to raid another village in search of more women. The Buccaneers, on the other hand, did not have as many such problems, though they did not exactly have it easy either. They were more or less social bandits and gained international fame for their attacks on the Spanish and Spanish possessions. This was a huge help to the French and English, who did not have the power to do this themselves but were subsequently better able to establish colonies of their own in the New World. The main difference between the Buccaneers and the Maroons is that while the former clung to the European culture and society with which they were familiar, the latter attempted to create their own. The transition to sugar plantations in Puerto Rico came a bit later, while Cuba experienced this change a few years earlier. There are a few reasons why this is so, given that both islands were closely ruled by Spain. One of the main reasons given is ...the rate of prior capital accumulation and the attendant existence (or lack) of a capital reserve to invest in sugar once the demand arose. (Beckles and Shepherd, 1991, p. 58) For Cuba, the capital reserveShow MoreRelatedBook Report: Capitalism Slavery, Eric Williams1513 Words   |  7 PagesHIS294Y Thursday February 7th 2006 Book Report: Capitalism Slavery, Eric Williams Capitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. Eric Williams book, was at the time of its publication, considered years ahead of its time. It should be noted, early on within this report that, literary works on the history of the Caribbean or slavery for a matter of fact, was done by Europeans. In the prefaceRead MoreCapitalism And Slavery By Eric Eustace Williams Essay1232 Words   |  5 PagesCapitalism Slavery, (published by The University of North Carolina Press, 1994) was written by Eric Eustace Williams and first published in 1944. Eric Williams book, was at the time of its publication, considered years ahead of its time. It should be noted, early on within this report that, literary works on the history of the Caribbean or slavery for a matter of fact, was done by Europeans. In the preface of his book, Williams clearly asserts that his work, is not a study of the institu tionRead More A Caribbean Legacy Essay1182 Words   |  5 Pages A Caribbean Legacy The notions of slavery, colonialism, and race are indelible aspects of Caribbean history. In order to fathom the current political, social, economic, and cultural climate of the Caribbean one must engage in a critical study and understanding of the impact slavery has had in modern day Caribbean societies. The modes and intricacies of modern day Caribbean societies are intimately related to the plantation systems of the colonial period, which welcomed the arrival of the largestRead MoreThe Polished Hoe Analysis945 Words   |  4 Pagesplague habitants of the Caribbean who inherited specific invariable traits. In the land of Bimshire, Barbados as we know it, being classified as anything other than a landowning white male, comes with a host of prejudices that deems one to a lifetime of indirect servitude. Gender is a clear barrier that decides whether someone becomes a wealthy citizen, or a submissive spouse at the mercy of her superior. Hence, the untold amount of rapes that have take n place in the Caribbean that are responsible forRead MoreEssay on genocide and revolution central themes in the caribbean1169 Words   |  5 Pagesargued that genocide and revolution are central themes in Caribbean History?† There is no doubt that both genocide and revolution have been part of Caribbean History. They have indeed help to shape the Caribbean as we know it; a diversified and rich cultural hub. Genocide has to do with the wiping out of an entire race of people while revolution deals with a complete and drastic change. Upon studying history or more specifically Caribbean history we would note that both elements were present inRead MoreAmerican Institutional And Intellectual Life Essay1455 Words   |  6 PagesThe issue of slavery in the United States has been hotly debated for centuries. Historians continuously squabble over the causes and effects of America’s capitalistic, industrial form of slavery. But two of the most heavily discussed questions are whether the institution of slavery destroyed African culture in America, and whether it reduced slaves to a child-like state of dependency and incompetence. Anthropologist Melville Herskovits, and historian Stanley Elkins both weigh in on this debate: HerskovitsRead MoreComparing Tekakwitha s Biographers Paint A Completely Pious Life1428 Words   |  6 Pagesâ€Å"regard[ed] as the principal support of their families† but Greer goes on to explain that in earlier accounts, the Jesuits only mention Tekakwitha’s female relatives in passing, which is essentially problematic when historical accuracy is of such importance in hagiography (32-33). The recurring theme of paganism does to some extent explain why Chauchetià ¨re and Cholenec had to slightly alter their written accounts of Tekakwitha, as this is a large obstacles for canonization. In a very paternalisticRead MoreThe United Colonies And Its Effects On Trade And Illegal Activities Were Spreading Across The New Land1150 Words   |  5 PagesThe Caribbean rival colonies caused major disruption in trade and more illegal activities were spreading across the new land. The exportation of treasured metals previously deviated from Peru to Mexico causing the connection between the metropolis and the colonies to disintegrate. There were two types of societies that existed, the Maroons and the Buccaneers. The first type was made up of struggling settlers that had violent tendencies, plantiers, exasperated officials, slaves, and free persons ofRead MoreModern Historical Debate Surrounding The Anglo-American1682 Words   |  7 PagesAtlantic slave trade stems directly from the publication of Eric Williams’ transformative Capitalism and Slavery in 1944. Dismantling with fierce efficacy the long-dominant interpretation of abolition as a function of humanitarian enlightenment, Williams’ thesis instead contends that after providing the material foundation and trade infrastructure for Europe’s industrial revolution, slavery had fulfilled its purpose and was thus replaced by capitalism as an economic modality. Though radical forRead MoreThe True Beauty Of Music1430 Words   |  6 Pagespeople who share similar experiences and aspire to share the same message together. In the Caribbean region, they all shared some fundamental experiences; in particular, the history of slavery. Enslaved people suffered extreme punishments, diseases, poverty, and rape. Their identities were stripped away from them and they were treated as a property of the European owners. In the twentieth century, after slavery has been finally eradicated, the aboriginals were weary of discrimination and the horrific

Sunday, December 15, 2019

Demand and Supply for Money Free Essays

DEMAND AND SUPPLY FOR MONEY – MACROECONOMICS REPORT DEMAND FOR MONEY * What is Demand for Money? The demand for money represents the desire of households and businesses to hold assets in a form that can be easily exchanged for goods and services. Spendability, or liquidity, is the key aspect of money that distinguishes it from other types of assets. For this reason, the demand for money is sometimes called the demand for liquidity. We will write a custom essay sample on Demand and Supply for Money or any similar topic only for you Order Now * Many factors influence our total demand for money balances. The four main factors are 1. the level of prices 2. the level of interest rates . the level of real national output (real GDP) 4. the pace of financial innovation * Three Reasons or Motives for a Large Demand of Money Economists have identified three primary motives for holding money: †¢ To settle transactions, since money is the medium of exchange. †¢ As a precautionary store of liquidity, in the event of unexpected need. †¢ To reduce the riskiness of a portfolio of assets by including some money in the portfolio, since the value of money is very stable compared with that of stocks, bonds, or real estate. * Transaction Motives Money is an essential element in order to have a purchasing power. * This is money used for the purchase of goods and services. The transactions demand for money is positively related to real incomes and inflation. As an individual’s income rises or as prices in the shops incr ease, he will have to hold more cash to carry out his everyday transactions. The quantity of nominal money demand is therefore proportional to the price level in the economy. * The  transactions motive  for demanding money arises from the fact that most transactions involve an exchange of money. Because it is necessary to have money available for transactions, money will be demanded. The total number of transactions made in an economy tends to increase over time as income rises. Hence, as income or GDP rises, the  transactions demand  for money also rises. * The transactions motive for money demand results from the need for liquidity for day-to-day transactions in the near future. This need arises when income is received only occasionally (say once per month) in discrete amounts but expenditures occur continuously. Example: Households and firms hold money or demand money in order to conduct regular payments of goods and services they purchase from the market. * The households and firms hold money to pay for daily expenses such as food, clothing, transportation, and rentals. * In other words, people hold money for transactions purposes – hence the motive is for transaction. * Precautionary Motive * This is money held to cover unexpected  items of expenditure. As with the transactions demand for money, it is positively correlated with real incomes and inflation. People often demand money as a  precaution  against an uncertain future. Unexpected expenses, such as medical or car repair bills, often require  immediate payment. The need to have money available in such situations is referred to as the  precautionary motive  for demanding money * People need to be financially secure in the future, especially in financing or paying for unforeseen events. * Example: Money is used for emergency expenses such as hospitalization, accidents, contingency funds for unidentified household or business expenses. * Speculative Motives This is money not held for transaction purposes but in place of other financial assets, usually because they are expected to fall in price. * People want to earn the highest possible income from their different investments. Hence, they hold money to invest into assets or business prospects that have a promising steady flow of returns or income. * It depends on the decisions of households and firms to hold other assets that are liquid and free risks of depreciation in terms of money. * People hold money to make profits or avoid possible losses when the opportunity in the financial market comes. Example: If the bank interest rate is low, the amount of money held for speculative purposes is higher while it is lower if the interest rate is high since the interest rate is the ‘opportunity cost’ of holding cash. QUANTITY THEORY OF MONEY (QTM) It states that the level of prices in the economy is dependent on the amount or level of money circulating in the economy. * The level of prices in the economy is basically the inflation rate. It is the rate at which prices are increasing. * Inflation – refers to the increase in the general level of prices and therefore is the result of too much money circulating in the economy. What would happen if there is an increase in the supply of or too much money circulating in the economy? * There is a possibility that every actor in the economy has so much money and it is natural for them to purchase goods or even services in the economy. An increase in the demand of goods and services without accompanying increase in the available supply will cause the equilibrium price in the economy increase. This premise can be clearly explained if we discuss the quantity theory of money. The Quantity Theory of Money can be expressed by the equation: MV=PY Where: M= quantity of money or money supply V= velocity of money P= price level Y= aggregate output * PY can be interpreted as the market value of output of the economy or the national income or the GNP. * PY refers to the total income or expenditure for the economy’s final goods. Since it is the value of all final goods and services produced in the economy. It is simply regarded as the nation’s GDP. * From the given equation, velocity of money or V can be expressed as the ration of GNP and money supply. Let us take a look at this equation: V=PYM= GNPM For instance, GNP is equal to P300 B while the amount of money supply in the economy is P50 B then the velocity of money is equal to 6. V= GNPM= 30050=6 * This means that a peso was used six times that year to purchase goods and services. * It also being interpreted as the speed of money per year in the circulation. * The QTM assumes that the velocity of money (V) and aggregate output (Y) are fixed, or at least for simpli city purposes, we assume that these factors do not change (or do not change much) MV=PY As a result of the assumptions we made, changes in prices level (or the inflation level in the economy) is directly proportional to changes in money supply * It means that a percentage increase in the money supply will cause an equal percentage increase in the price level or will lead to inflation. THE COMPONENTS OF THE MONETARY STOCK There is a wide range of financial assets in any economy. * Money in the economy is not confined to be circulating paper, bills and coins and the reserved money in the vaults of banks. * Money has many forms which comprises the monetary stock or the money supply in the economy. However, the question is, which part of these is called as or being considered as money? * The following table shows the classification of the monetary stock or the money supply. Definition of Money| Components| M1| Currency + Checking Deposits + traveler’s Check + other checkable deposits such as NOW and ATS| M2| M1 + Savings and Small Denomination Time Deposits + Money – Market Mutual Funds| M3| M2 + Large Denomination time Deposits + Repurchase Agreements| L| M3 + liquid assets such as securities (i. e. Treasury Bills), Bankers? Acceptances, Commercial Paper| M1 comprises claims that are liquid. This refers to claims that can be used directly, instantly, and without restrictions to make payments. It consists of items used as medium of exchange. * M2 includes in addition, claims that are not instantly liquid, those that may require notice to depository institution or banks. * M3 includes items that are held primarily by large corporations and wealthy individuals. * L consists of several liquid assets that are close substitutes for money. MAIN FEATURES OF THE COMPONENTS OF THE MONETARY STOCK Liquid Low interest earnings Less Liquid High interest earnings It should be noted that from M1 to L, the monetary stock is becoming liquid. M1 is directly used for transactions and L is less liquid and cannot be directly used for transactions purposes. * However, the trade-off is that if the individual hold more M1 than L, the individual is forgoing potential interest earnings from L. the L is being offered at a higher interest rate as compared to the M1. * In general, if you hold more M1, you are very liquid yet you earn little. On the other hand, if you hold more L, you find it very difficult to conduct day-to-day transactions yet you are earning much. Basic Concepts in Definitions * Currency * It refers to coins and bills (paper money) in circulation. * Checking Deposits * Accounts that grant a depositor the right to write checks to individuals, firms, or the government. This component is used in order to avoid carrying large amount of money. * This particular component can be considered as money because checks are accepted as for of payments or exchange. * Traveler? s Check * It includes checks issued by non-banks such as American Express 8checks issued by banks are not checking deposits). It is usually used by travelers and tourists, since personal checks are not acceptable in other territories. Therefore, traveler? s check is generally accepted as payment in different territories. Negotiable Order of Withdrawals * A check is invented by thrift institutions as a way getting around the prohibitions of having checking accounts. It is almost same function as travelers check. * Automatic Transfers from Savings Accounts (ATS) * When deposit holders keep money in savings account, the bank automatically transfers from the savings account to the checking account when payment has to be made. This method is usually for bank to bank or institutional transactions. All commercial banks offer this service where savings account can be transferred to other forms of financial assets such as checks or current account (e. g. Land Bank ATS and Metro Bank ATS) * Savings Deposits * Deposits at banks that are not transferable by checks and are often recorded in a separate passbook or ATM (Automated Teller Machine) card kept by the depositor. * Time Deposits * These are the accounts in a bank which require certain maturity date. * Money Market Mutual Funds Interest-earning checkable deposits in financial intermediaries that raise funds by selling shares to individual savers and invest in short-term assets. In addition, these are built-in in all commercial banks such as the BPI Mutual Funds and PNB Mutual Funds * Repurchase Agreements * These are transactions in which bank borrows from a non-bank customer * The bank sells a security today and promise to buy it back at a fixed price tomo rrow (that is why it is repurchase) * In that way, the bank gets to use the amount borrowed for a day * Liquid Assets These are assets that can be easily converted into cash such as stocks, cash on hand, cash in banks and accounts receivable- * Treasury Bills * Securities that are issued by the government that have certain maturity date. For instance, the Philippine Government treasury bills (such as the Centennial Treasury Bills). * Banker? s Acceptance * These are orders to pay specific amount at a specific time. This concept usually arises from future date and guaranteed by a bank that stamps it as accepted. * Commercial Paper * It refers to a liquid short term debt instrument issued by private corporations. How to cite Demand and Supply for Money, Papers

Saturday, December 7, 2019

Business Environment for Managerial Skills- MyAssignmenthelp.com

Question: Discuss about theBusiness Environmentfor Managerial Skills. Answer: Introduction A well-blended combination of all the internal and the external factors which are capable and liable in influencing the operational activities and the functionalities within the business organization is known as the business environment of a firm or entity (Craig, Campbell, 2012). The below presented analysis has been executed on the different types of management skills required and the SMART objectives approach. Management Skills Managerial skills are required for managing a business corporation, the concept has been considered with the skills and the abilities of an individual in an managerial position for fulfilling the some of the specific tasks and operations (Entrepreneurshipinabox. 2017). The below mentioned are some of the main types of the skills which are required to be possessed by the managers. Technical skills: These are the skills and the abilities which gives the managers the abilities and the skills for adapting varied techniques which will aid them in attainment of the targets. The skills are not only limited to the machines, tools and the use of equipments and production but also associated with the skills that are required in increasing sales, designing of different types of products etc. For instance a sales executive in the sales department has obtained and developed high level of skills and experience by working in the sales department in the business corporation. Because of the skills and the experience the sales executive is liable to be appointed for the post of the sales manager. Technical skills are considered as one of the topmost necessity for a manager at a first level. Conceptual skills: The abilities and the skills required by the manager for more abstract thinking is known as the concept of conceptual thinking. These skills develops and makes an individual able who can see easily through analysis and diagnosis of different states (Peter, Donnelly, 2011). This makes them able in predicting the future for the business. These skills also aid the managers to look outside the departments goals for making the decisions that will attain the organizational goals. Human skills: It is an ability to work with the people and this has also been considered as one of the most significant task for the managers. And as the human resource is the most significant asset of the business organization there will be no need of managers without human resource. These skills will enable the managers in becoming a good leader and will aid in motivating the employees for tha attainment of the goals. Motivation to manage: The employees work with more dedication and interest if they are timely motivated and praised for their working. So motivating the employees has been considered as the most significant task for the managers. The managers are required to motivate the individuals as per their performance. Motivating the employees in an appropriate manner will help them in the attainment of the goals with a greater speed. SMART Objectives SMART objectives makes the business successful as they enable the business entity with a clear idea about what they are doing and how will they do it (Learnmarketing. 2017). The below mentioned has been considered as the elements that are required or can be adapted as an approach for the attainment of the goals and targets in a smarter way. Specific: In this approach the company will be able to attain the goals and the targets in less time with greater efficiency as they will be aware of what to be achieved or the goals will be specifically known. Measurable: This element will enable the company with the time limit, when the goal will be achieved, as the entity has a way to measure (Ambler. 2010). Achievable: The concept is concerned with an event that is achievable. This element allows and asks the company to examine your resources and marketing environment. Realistic: The objectives of an business organization should be realistic, they should be relevant and achievable to be achieved (Zahorsky. 2016). Timescale: This concept is concerned with the deadline or the time limit within which the tasks or the goals are required to be attained. This will aid the organization in attainment of the large and complex task by breaking them into smaller and compound ones. References Ambler, G, (2010), 10 steps to setting smart objectives, Assessed on 15th May 2017, https://www.projectsmart.co.uk/10-steps-to-setting-smart-objectives.php. Craig, T., Campbell, D. (2012).Organisations and the business environment. Routledge. Entrepreneurshipinabox, (2017), Managerial skills needed- 3 types of skills each manager will need, Assessed on 15th May 2017, https://www.entrepreneurshipinabox.com/202/managerial-skills/. Learnmarketing, (2017), SMART objectives, Assessed on 15th May 2017, https://www.learnmarketing.net/smart.htm. Peter, J. P., Donnelly, J. H. (2011).Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Zahorsky, D, (2016), 5 elements of smart business goal, Assessed on 15th May 2017, https://www.thebalance.com/elements-of-a-smart-business-goal-2951530.